RISE TO THE CHALLENGE: GET ACTIVE AND RAISE MONEY FOR CHARITY

A very popular UK fundraising event, The Sport Relief Mile, is coming to South Africa. The inaugural event will be held in Cape Town on the 21 March 2010 at the V& A Waterfront, the same day that the event takes place in the UK. As one of the UK’s biggest fundraising events, the Sport Relief weekend brings the entire nation together to get active, raise cash and change lives. The whole thing kicks off on Friday 19 March with all sorts of fundraising fun at home, at work and at school. Then on Sunday 21 March, everyone, celebrities included, is invited to do 1, 3 or 5 Miles and get sponsored for their efforts to help people living unimaginably tough lives.

Comic Relief UK’s Director of Global Strategy, Amanda Horton-Mastin, said: “Sport Relief has a great history of thousands of people doing both small and extraordinary things to make the world of difference to those in critical need. We’re delighted that for the first time ever, South Africans will be rising to the challenge alongside their British counterparts and raising money for children in the Western Cape”.

CWSA routinely interacts with the media to keep children, and matters affecting children, at the forefront of public attention.

Television appearances and radio interviews are given and newspaper and magazine articles written. In 2007-2008 alone it was estimated that CWSA was the recipient of more than R10 millions worth of media coverage and advertising value.

Other means of communication include - a monthly electronic newsletter first introduced on National Children’s Day 2007, the quarterly printed newsletter Child Welfare S A, an updated website, brochures, CWSA position papers and human-interest stories.

Networking with other national and international organizations concerned about the welfare of children creates awareness of Child Welfare services at national, provincial and local levels and in this regard, CWSA has working relationships with – NACOSS,