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CWSA routinely interacts with the media to keep children, and matters affecting children, at the forefront of public attention.
Television appearances and radio interviews are given and newspaper and magazine articles written. In 2007-2008 alone it was estimated that CWSA was the recipient of more than R10 millions worth of media coverage and advertising value.
Other means of communication include - a monthly electronic newsletter first introduced on National Children’s Day 2007, the quarterly printed newsletter Child Welfare S A, an updated website, brochures, CWSA position papers and human-interest stories.
Networking with other national and international organizations concerned about the welfare of children creates awareness of Child Welfare services at national, provincial and local levels and in this regard, CWSA has working relationships with – NACOSS,
The Welfare Forum, the National Children’s Rights Committee, End Child Prostitution, Pornography and Trafficking International (ECPAT) and the International Forum for Child Welfare among others, Media coverage improves public understanding of the circumstances of children as well as the financial sustainability and income development of CWSA and its members. Donors, programme funders and special events sponsors are generous in their support and CWSA recognizes their commitment by means of a Special Awards programme.
Media releases
NEWS RELEASE 17
September 2009
CHILD WELFARE SOUTH AFRICA GOES GREEN
Child Welfare South Africa (CWSA) today (Thursday, 17 September 2009) is going “green” with the launch of a national green campaign in partnership with South Africa’s green industry and other partners, in a bold bid to extend its fight against child abuse and child poverty to include a safe and healthy environment for children. The launch of the CWSA Goes Green Campaign, was hosted by Avallon Hotels and Suites and Environfriendly Buidling Solutions (EBS) Worldwide. According to Ashley Theron, National Executive Director of CWSA, the aim of the campaign is three-fold:
- To address child poverty through the creation of vegetable gardens/tunnels;
- To make children aware of the importance of their environment; and
- To campaign for South Africa to be a country fit and safe for children
Note to the editors
Child Welfare South Africa (CWSA) is an umbrella body that represents more than 250 member organizations and outreach projects in communities throughout South Africa. Together with its member organizations, forms the largest non-profit, non-governmental organization in the country in the fields of child protection and child care and family development. The intention of CWSA is to benefit South Africa, through our various endeavours to create a child-friendly society. Over 2 million children and their family members and / or caregivers receive services from CWSA affiliates, branches and developing children’s organizations countrywide.
Theron says CWSA will join forces with a number of environmental bodies in South Africa to promote environmental awareness amongst children, address poverty and strongly advocate that no child in South Africa should go to bed without food. “CWSA will continue to strive towards creating a safe and caring environment for children, an environment in which children can grow and develop into healthy young adults”.
The campaign is a natural extension of the work CWSA is already committed to. The colour green, a symbol of conservation, growth, life and hope, has already been adopted by CWSA in its full participation of the national green ribbon campaign. People are encouraged to wear a green ribbon as a sign of a personal commitment to child protection.
Tanya Visser, well known gardening personality welcomed the initiative and thanked CWSA for appointing her as CWSA’s first Green Champion. Her key role, says Visser, will be to identify tangible projects for children to learn more about the environment and to appreciate the many blessings of nature.
“As a start CWSA, in partnership with Chemcity and other CWSA and green industry partners, will address child poverty head-on by making vegetable tunnels accessible to various communities, schools, ECD Centres and Child and Youth Care Centres (Children’s Homes),” says Visser.
Theron also confirmed that Gardenex, entering the 17th year of being the leading Gardening consumer show in the country, has nominated CWSA as their beneficiary of choice for Gardenex 2010. Other announcements on the nomination of CWSA as a beneficiary were made at the function.
“A large majority of South African children continue to live in poverty and an extraordinary high number of child abuse cases are being reported on a daily basis. I have no doubt that the CWSA Goes Green Campaign will make a significant contribution to reclaim a safe and healthy environment for all our children” says Theron.
Enquiries:
Ashley Theron
National Executive Director
Rudy Joles
Marketing and Fundraising Manager
083 5514969/011 4922888
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